Jun 11, 2022
In "Unique of the week"
As an e-reading app based on the WeChat category email list relationship chain and focusing on "socializing + reading", how should it go to commercialization after acquiring hundreds of millions of user registrations and 8 million monthly active users? Table of contents Digital reading industry situation WeChat reading users and demand analysis Analysis of the current category email list situation of WeChat reading profit Profitable Direction situation 1. Industry market size and industry chain According category email list to the 2019 National National Reading Report released by the China Press and Publication Research Institute, the comprehensive reading rate of adult nationals in my country in 2019 was 78.6%, and the per capita paper reading volume was 4.56, (about 8 per capita in developed countries); the contact rate category email list of digital reading was 58.1%. 57.2% of adult citizens tend to "read a paper book". On the whole, there is still a certain gap between category email list my country's adult reading volume and developed countries, and the reach rate of digital reading needs to be further improved. On the other hand, monitoring data shows that in 2019, the market size of China's digital reading independent APP industry reached 18.05 billion, an increase of 17.6% over the beginning of the year, and the category email list subsequent industry growth trend has gradually slowed down.