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reyadhossin1252542
Apr 12, 2022
In "Unique of the week"
TikTok is the app that has caused the most talk in recent times. In addition to continuing to grow in active users and downloads and becoming one of the stars of confinement, this social network continues to incorporate ideas to win over advertisers and brands. The last one is Gamified Branded Effect , a filter with which brands can interact with users taking advantage of all the advantages of gamification. Do you want to fully understand how to focus your business strategy on TikTok and learn how to advertise? Click here and register for free to our complete training. Gamified Branded Effect of Tik Tok new filter for advertisers and brands What is Tik Tok Gamified Branded Effect? Gamified Branded Effect is a new tool with which brands invite users to use their facial individual email list expressions, gestures and postures to interact with the brand or its products. TikTok_Gamified_Effect The filter has more than 20 different formats, so that brands can fully personalize the experience for users. For example, there are options for users to juggle just by moving their eyebrows, do different poses and combine them with each other, or steer a submarine with their heads. Gamified Branded Effect looks to tap into the gamification trend on TikTok, as gaming-related content has grown 200% compared to last year. This tool joins other options that advertisers and brands already had on TikTok , such as the TopView format (videos in preferential placement), in-feed ads (with auto-playing videos of up to 60 seconds and music), brand takeover (large-format ads that appear when the user opens the application), hashtag challenges (videos that encourage users to do a brand-related challenge and post it on their profile) and branded lenses (custom augmented reality filters). This time, the social network is going one step further to ensure that the brand is completely embedded in the user's screen and offers a 100% interact
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reyadhossin1252542
Apr 10, 2022
In What's on your mind?
Despite its low-key beginnings, Twitch is becoming one of the hottest sites for marketers looking to reach a younger audience. In its origins Twitch was strongly associated with gaming, but over time other themes such as music and DIY have been opening up. And now we believe that it has become a great channel to do your brand webinars . Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course. How to do brand webinars on Twitch Twitch, the network that reaches centennials Twitch is a streaming platform that has more than 17.5 million daily active users and good growth prospects. Its operation is an individual email list quite simple: a person broadcasts content live while making comments and interacting with the public through chat. In recent times, many content creators (often from YouTube) have started broadcasting direct on Twitch, which has given this platform a boost. The most successful Twitch streamers, who have a loyal audience, stream regularly and have quality content, have the option to become a partner or influencer and start monetizing their streams through brand ads. One of the strengths of Twitch for marketers is that it allows us to easily reach centennials or Generation Z. 55% of users who use Twitch on a regular basis are between the ages of 18 and 34, and are predominantly male. Expect this audience to diversify as Twitch becomes more popular and more non-gaming streamers emerge. Why use Twitch for your brand webinars Because it is an unsaturated platform The vast majority of brands use platforms like Facebook and Instagram , which makes them saturated with promotional content. This causes users to become overwhelmed and stop paying attention, making our marketing less effective.
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