Since, unlike the previous ones, in this one you have both visual and auditory resources, forgive the redundancy. The best example – as well as the most obvious – is in the movies, where in a few hours they develop the entire narrative and even create incredible fantasy worlds. In addition to images, videos are a type of highly consumed content, and it is precisely because of this relevance that social networks that did not give this format so much importance took note of YouTube and adapted. Person using
YouTube on their smartphone. Thanks to that, it is now quite common to find videos of all kinds from Facebook and Twitter, Instagram stories, the famous Tik Tok and even Twitch live streams. One of the advantages of the audiovisual format is that it is very fax number list easy to understand ; There is not much room for your message to become overly complicated, because you have more resources at your disposal to be as direct as you want. The disadvantage is that it requires a little more time to work, and sometimes a little more budget.
The CTA in storytelling It is one thing to be able to convey the message and get your audience to react positively, but to sell with storytelling you need to make a call to action, since without this element you will not generate enough leads. What are your digital marketing strategies ? What do you want to achieve? Depending on your objectives, you will need your potential customers to take one action or another , such as making them subscribe to your website's blog, buy one of your products or services, contact you directly or even seek to collaborate with you. .