Not being targeted means you don't know who your customers are, and it's only a matter of time before competition takes you out of the market.
When it comes to startups and digital marketing, marketing at scale is no longer viable. It's expensive, ambiguous, and turns planning into fortune-telling.
If you happen to be a start-up company, just launched, or don't have unlimited funding, spend some time segmenting the market and twice as long buying personas.
Talking directly to customers and solving specific problems is one of the pillars of a successful business.
You need to understand the demographics of your customers to speak to them directly. Demographic information includes occupation, areas of interest, education, age, location, income, and in some cases even personal information such as gender and marital status.
Targeting marketing is not just a buzzword for marketers to sell their services.
Positioning will answer questions about your brand and services that will ultimately make you better. Because if you're catering to everyone, you're not catering to Latest Mailing Database anyone in particular, and you can't solve specific problems.
Your target market is not broad enough.
As opposed to having no goal at all, a niche that is too narrow can also be a hindrance.
Having a small number of potential customers doesn't stop you from developing a product or service. In any case, going from narrow to wide is much easier than going the other way.
However, once you realize that you are catering to a small audience, you need to be very explicit in your business plan and marketing strategy.
You must start with income goals and deadlines. This is a crucial decision that will help you shape the right expectations. Rapid growth isn't typical of a very niche business, but unlike many other areas, you can count on a steady income and predictable progress.