We Are Going to Highlight the Main Differences Between Buyer and User. the Main Difference Is That a Buyer Persona Is Not Necessarily a User. but They Can Be. a Good Example to Describe It Would Be a Personal Computer. You Can Buy One for Your Own Use, and in This Case, You Will Be Both a Buyer and a User at the Same Time. but What If You Buy a Computer for Your Mother? or for an Employee? You Are Still the Buyer. but Not the User. What Does This Difference Mean for Ux Designers, Product Managers, Marketers , or Sellers? It Means They Must Keep Both Buyers and Users in
Mind When Designing Products and Services, Mapping Out Customer Journeys, and Creating Marketing Campaigns. Why? Because Buyers and Users Often Have Different Goals and Expectations. User Personas Are Powerful Tools. Done Right, Personas Make the Design executive list Process Less Complex: They Guide Ideation Processes and Help Designers Achieve the Goal of Creating a Good User Experience for Target Users. Thanks to This People, Designers Are Able to Work More Consciously Keeping the Real User at the Center of Everything They Do. and If You Want to Work to Develop User Personas and Much More, Don't Miss the Master in Digital Marketing Where You Will Learn from the Hands of Great
Professionals Who Will Teach You in a Practical Way the Most Advanced Techniques That Make Up Digital Marketing , Structured in Three Stages: Recruitment « Traffic Management «, Conversion and Usability « Cro and Ux » and Measurement and Analysis « Digital Analytics «. Executive Master in Digital Marketing, Analytics and Ux Learn the Most Advanced Techniques That Integrate Digital Marketing I Want to Sign Up! 67 Be the First to Comment Patricia Galiana Content Manager and Editor