For business and marketing purposes, this supports a common terminology for marketers to interpret the brief accurately in terms of desired business objectives. With an ability to share and repurpose, online marketing designs work best when they email list can be mapped to different contexts, needs and situations. Such dialogue can engage and challenge us in ways that improves the experience for prospective buyers moving through our sales and marketing process.
A marketing design is a specification that allows individual units of marketing to be represented and systematised. There is a large body of work around specifications for learning, but this seems less prevalent in these terms for representing marketing and for online marketing designs. Online marketing designs enable an important feedback loop that can engage and challenge us to improve the experience for prospective buyers from their response to an advert to our follow up with them.
The concept of marketing designs is distinct from marketing strategies or marketing methods. It goes way beyond the concept of the 'sales funnel'. Designing online marketing is less concerned with the implementation via pages, opt-ins, tools and systems and much more to do with the prospective buyer experience and the potential emotional end benefits of matching your product with their requirements, needs or desires.